• –Understanding customer and product positioning.

• –Document product strategy and innovation agenda.

• –Define customer profile and "NEEDS".

• –Value proposition development.

• –Define competitive pricing and pricing model.

• –Marketing plan development, define "micro campaigns".

• –Assure sales force effectiveness by implementing sales process, tools, training and review structure.

• –Define feedback mechanisms to assure optimal product plans based on market input.

• –Define sales process, role technical experts, demonstrations, bench-marks, ...

• –Define training plan for both your solutions and soft skills.

• –Plan for organized prospecting and target market – contact definition.

• –Develop winning proposals (multi level communication plan).

• –Develop lasting relationships with a decision-making unit (DMU).

• –Define criteria to disengage, say "NO" in a smart way.

• –Implement and deploy tools to manage sales process and report (CRM).

• –Define proper and motivation sales compensation system.

• –Understanding the business plan, market and competitive landscape.

• –Define what works and what needs to be redefined.

• –Define optimal structure for organization and stakeholders.

• –Transform and align organization and people.

• –Perform "zero budgeting" exercise.

MARC'S CURRICULUM

Marc Boonen is an accomplished manager with over 30 years experience in leading growth and consistent execution in technology solution companies. He has extensive experience in business strategy definition and go-to-market plan development for growing technology providers. He is focused on "Profitable growth" by working on topics such as product positioning customer understanding, market dynamics definition, marketing, organization design, systems and processes, ...

In this stage of his professional career he provides this experience to start-up and mid- size companies by unlocking the knowledge and experience present in the organization and complementing this to deliver a clear business and execution plan.

Marc has an ability to connect with your technical solutions in a very short time and support you in driving the best value proposition. He is very much focused on driving results and execution.

Marc holds a degree in Engineering (electro mechanics) and has completed multiple management and leadership programs.

Blueprint partners with experienced companies to have access to the right experience to succeed.

• Looking to Establish Oversees (from US to Europe or visa versa)

• Are hitting a Roadblock in growth and/or business consistency

• Sales Investment does not fully deliver.

• Need for New Market development.

• Face tough Competition.

• Margins are below expectation.

• Your business is not Predictable.

• You know your product is best but developing full Traction.

• Would like to develop a Fresh view on your business.

• Have an external clear Unbiased view.

• Sharpen your value proposition.

• Update your business development plan.

• Unlock the value of your organization and people.

• Integrate go-to-market processes that have Proven to work.

• A Mentor that works with you, not a manager that takes over.

• Flexible access to senior management Experience.

• Work with partner that sees through to delivery and Execution.